TikTok is introducing a updated setting that enables them to lessen the volume of AI-made videos appearing in their feeds. This move comes as the platform announced that it now features over 1 thousand million AI-generated clips.
Pilot Phase and Launch
The update is being tested over the coming weeks before a global release. This shift comes amid a surge in content created by AI, driven by recent video-generation tools.
The Broader AI Trend
Studies have shown that nearly one in 10 of the fastest-growing video streams on a popular video site exclusively feature AI-generated videos. A considerable share of this output is classified as “AI slop”, a label for poor-quality, mass-produced content that is frequently illogical or bizarre.
Our research shows that many people like content created using AI tools, including computer-generated images to science explainers, and we intend to give people the power to increase or decrease of that, based on their own preferences,” said a spokesperson.
Scale of AI Content
The platform announced that there are presently 1.3 billion videos on its app identified as AI-generated. In total, more than 100 mn media items are uploaded to the service every day, making clips made by AI a limited part of its overall inventory.
Customizing Your Feed
Users will be capable of limit or boost the amount of AI content they see by opening the “manage topic” feature in the app and picking “AI-generated content”. Further subjects that currently be adjusted under the tool encompass politics, fashion, beauty, and dance.
Content Labeling and Policies
Its policies oblige content makers to identify convincing AI-generated content, and it forbids harmful fake videos of celebrities or crisis events. Any authentic-looking artificial content that is unmarked can be taken down under its terms of service.
Additionally, the platform will now attach an AI-generated watermark to content produced via its own AI tools, or identified by an collaborative effort for spotting content made by AI. This action is aimed to help prevent users from seeking to circumvent the tagging system.
AI Literacy Programs
The platform is additionally establishing a two million dollar AI literacy fund for experts and institutions to produce learning resources about using AI responsibly. This program will support charitable organizations dedicated to teaching programming and robotics.
Moderation Strategy
The video-sharing app has justified its safety measures, following debate over intentions to make redundant numerous safety staff in the UK. The company is set to cut hundreds of positions in its content moderation team in its British office, with worker representatives and digital protection specialists raising concerns that people are being substituted by AI moderation.
A senior executive explained that human moderation would continue to be important, but automated tools can shield workers by filtering out the most graphic content before it is viewed by people. The company reported a significant reduction in explicit and harmful content seen by human moderators over the previous year due to the use of its machine learning processes.
“We think that it’s essential to integrate humans and technology to ensure user safety,” the official commented. “We’ll have humans as involved in the system, but we also think it’s extremely critical to reduce exposure to dangerous material as quickly as possible, which is where a significant AI assistance is proving valuable process content quickly.”
