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This Power Struggle For the Cable News Network Highlights The Extent to Which Dysfunctional US Media Now Is.

Late Thursday, amid swirling speculation regarding the Brown University gunman, the network's Kaitlan Collins used social media, pointing out the conflicting information and directing people to her channel's 9pm newscast.

While the network is hardly a flawless news source, her message seemed accurate for numerous observers. It is one of the outlets where one can locate fact-based and generally dependable reporting – particularly during fast-moving events like the one unfolding in the vicinity of a New Hampshire storage facility.

A Vulnerable Position During a Corporate Battle

But CNN, now middle-aged, finds itself in a precarious situation as two huge media corporations compete for ownership of its corporate owner, Warner Bros Discovery.

Whatever the outcome, the fate of CNN has turned into a major game of corporate ownership, not as a question of what helps the information-seeking public.

“This is yet another example of the deep structural problems with roots in decades of regulatory actions,” noted Victor Pickard, author of “Democracy Without Journalism?” and a professor of media policy at the Penn.

The conjecture about the future owner of Warner Bros Discovery – could it be Netflix or Paramount Skydance? – misses a broader point.

“It is often framed as a business story with influential figures as the main characters, but there is very little discussion of the societal benefit,” Pickard added.

The Complicating Factor: Political Influence

This situation is complicated by Donald Trump’s opinions about a network he has long portrayed as perhaps his primary “fake news” foe.

Think back to the cries of “CNN sucks!” at the president’s rallies, his team's disciplinary suspension of reporter Jim Acosta’s press credentials, or his sparring with Collins in press briefings.

Trump now claims that the network requires new ownership. You can read that as ownership that will shield him from negative coverage and examination. That is a factor in why he appears to support Paramount Skydance, which has made a aggressive takeover attempt.

Trump has reason to prefer that bidder more. For one thing, it is controlled by David Ellison, son of the Trump-friendly Larry Ellison, one of the world’s richest people.

Paramount, parent of CBS News, also recently appointed the right-leaning Bari Weiss, noted for her “anti-woke” beliefs, as the lead editor of that storied news network.

An Outcome of Continued Turmoil

Notably, if Netflix prevails, CNN and other cable outlets would first be separated into a standalone company. That would be a relief to many at the network, but it’s hardly a secure position. That setup could set up CNN for another sale. There is no finish line.

According to Timothy Wu, a lot of this is against the law, anyway. The influential voice of big tech’s dominance stated that anti-trust laws should disallow both deals.

“Both acquisition attempts would be bad for the country, and both should be contested by anti-trust authorities,” Wu argued.

The Core Problem and a Path Forward

No matter the outcome in this situation, the bigger problem persists.

“Our current system is a highly anti-democratic system, but we must resist a sense of powerlessness,” Pickard said. Policy decisions – dating back to the 1930s and 1940s – helped to foster this profit-obsessed monster, and different policy decisions can fix it.

Will that happen in an era where the top communications regulator won’t even affirm that the agency is independent? Overhaul is very unlikely now, but that should not imply it will be impossible forever.

Initiatives that strengthen independent news organizations, bolster local journalism, subsidize public media, and outlaw the concentration of media power in very few hands are within reach – they are vital for a robust democracy.

Regarding media ownership, larger is not superior. And news organizations including CNN cannot be pieces in the newest corporate chess match.

By

Gerald Sanders

Tech writer and innovator passionate about emerging technologies and digital transformation.

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